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Add-on · Construction Visualisation

See the idea before you build it.

Turn your room photographs, plans, product selections and design ideas into clear visual concepts, comparisons and short presentation videos — before technical development begins.

An add-on to Style Adaptation, Design + Specification and Renovation Coordination — not a fourth design level.

ELS concept visualisation
Concept study — the kind of visualisation this service produces. Not a photograph of a completed project.
What we can visualise

Eight ways to see it before it's built.

01Before → conceptYour existing room transformed into the proposed direction
02Style comparisonThe same room shown in two or three ELS styles
03Product-in-spaceActual ALUMAX / FLYHOME products placed into your room
04Material comparisonCabinet, wall, floor or furniture finishes swapped side by side
05Day → eveningThe same design under two lighting conditions
06Construction phasesEmpty site → M&E → finishes → cabinetry → completed room
07Walkthrough videoA controlled, slow camera move through the approved visual
08Short sales reelA 15–30-second branded clip for WhatsApp and proposals
Where it fits

Between choosing a style and approving the direction.

ELS already separates approving a design direction from technical development — and promises to resolve an approved render into dimensions, clearances and services. Visualisation strengthens that step; it never replaces it.

  1. 01Choose style
  2. 02Visualise directionthis service
  3. 03Approve direction
  4. 04Technical development
Four formats

From a first idea to a proposal film.

01

Visual Idea Preview

Early sales conversations

You send
  • One room photograph
  • Preferred ELS style + budget band
  • Basic requirements
You receive
  • Cleaned room image + two design directions
  • One before / after transformation
  • A short 5–10-second clip
02

Product-in-Space

Accelerating an ALUMAX / FLYHOME decision

You send
  • Room photograph or render
  • Selected products + dimensions & references
You receive
  • Products shown inside your room
  • One alternative finish; day + evening views
  • A short presentation video
03

Renovation Sequence

Full ELS projects, commercial & developer

You send
  • Approved before + final frames
  • The approved scope & stages
You receive
  • Existing → clearing → M&E → finishes → cabinetry → furniture → reveal
  • A stage-by-stage sequence video
04

Proposal Film

Larger homes, hospitality, commercial, developer

You send
  • Approved key-room visuals
  • Product & material highlights
You receive
  • A 30–60-second branded film
  • Key transformations + a construction-sequence extract
  • A closing call to action
What you submit
  • Room photographs — straight-on, well lit, every wall
  • The floor plan and real dimensions
  • Product selections + reference images (for product-in-space)
  • Your preferred ELS style and budget band
  • What must stay and what can change
What it can and cannot confirm
Prompt-led — yes
  • Mood and style exploration
  • Before / after transformation
  • Day-to-evening atmosphere
  • Slow, controlled camera movement
  • Furniture and material alternatives (with references)
Needs ELS technical development
  • Exact dimensions and clearances
  • Buildability and material suitability
  • Reliable construction sequencing
  • Construction drawings or approvals
  • Anything you build from without ELS technical development
Turnaround & revisions

Turnaround depends on the format and the material you send — confirmed with you at the Visual Pre-Check. Per the approved offer terms — the review-round allowance, milestones and payment stages are set when the scope is agreed. Every deliverable is marked as a concept visualisation.

Pricing

Priced on request — it depends on the format, the number of rooms and how much material you already have. Start with a Visual Pre-Check. No self-serve total is generated.

Construction Visualisation

Send a room. See the direction.

This is an AI-assisted concept visualisation intended for design communication. Final dimensions, clearances, materials, services, installation methods and construction scope must be verified through ELS technical development and approved documentation.

Who is responsible for what

Who designsELS, the overall design; ALUMAX, product configuration and detailing for what it supplies
Who suppliesALUMAX, for its own products; other specified suppliers, for theirs
Who installsALUMAX, for its own products; every other trade is appointed by you
Who carries each warrantyALUMAX, on its own products; each trade you appoint, on its own workmanship

ELS produces the specification; it does not build. ALUMAX supplies and installs its own products under its own warranty, and every other trade — electrical, plumbing, tiling, ceiling, waterproofing — is contracted directly by you, to this specification.

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