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ELSIndependent Design & Specification Studio
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About the studio

We design with discipline.

ELS exists to close the gap between a beautiful design and what actually gets built. The costliest mistakes happen before construction even starts — unclear briefs, wrong materials, missing measurements, poor coordination, unapproved changes. We work to catch them at the planning table, before they reach site.

Warm Oak
Light Oak
Our story

A small, focused team with a strong design and coordination system.

ELS is founder-led by George Wong — one person leading design thinking, product specification and trade coordination. A former Senior Research Engineer at a Fortune 500 company, he founded ELS in 2026 to bring engineering discipline to renovation: a home specified and coordinated as a system, not just decorated.

A good project shouldn't ride on memory, assumptions or verbal promises. It should stand on clear briefs, measured decisions, approved specifications and a documented handover — so it survives the gap between the design and the site.

ELS × ALUMAX

ELS — Independent Design & Specification Studio. Currently presented within the ALUMAX digital ecosystem. ELS may specify ALUMAX products where appropriate, but an ELS design is not constrained by the ALUMAX catalogue.

ELS

ELS curates the five style systems, pre-selects material combinations for different budgets, adapts spaces, resolves technical feasibility, plans relevant M&E interfaces and prepares the specifications required for reliable execution.

ALUMAX

ALUMAX markets, quotes, supplies and installs cabinets, office systems, aluminium doors and aluminium windows, including publicly priced hot-selling products.

ELS designs, specifies and coordinates. ALUMAX specifies products, works with selected manufacturing partners, reviews available production quality records and checks supplied products against the confirmed order. ALUMAX manages delivery, installation and product warranty. Other appointed trades execute their respective scopes. ELS identifies, evaluates and selects the most appropriate materials, OEMs and fabricators for the approved design, recommends suitable specialist trades for your selection, maps the dependencies between them, and coordinates information through handover.

ELS coordinates M&E interfaces and prepares design and specification requirements. Statutory structural, electrical, mechanical, fire, authority-submission or professional engineering work is undertaken or endorsed by the appropriate registered professional where required.

Who is answerable for what
ScopeELSALUMAXSpecialist tradeRegistered professional / authority
Interior layout✓———
Cabinet specification✓✓——
Cabinet production—✓——
Cabinet installation—✓——
Lighting intent✓———
Electrical installation——✓where required
Plumbing——✓where required
Structural alteration———✓
Authority submission———✓
Fire requirementscoordination—✓where required
Cabinet QC✓✓——
Specialist-work QCcoordination—✓where required

Whether a scope needs a registered professional or an authority submission depends on the council, the property and the work — that is the authority's call, which ELS coordinates and never makes. Each ELS project pack will carry this matrix for its own scopes. See the trade scope matrix in the sample pack

How the system stays consistent

The Living Design Specification.

Each ELS style is governed by a maintained specification covering visual rules, approved material directions, technical requirements, product applications, budget tiers, rendering rules and installation interfaces. This keeps sales images, quotations, drawings and delivered products aligned.

Visual DNAColour, pattern, tone and the styling character that defines the look.
Material DNAApproved material combinations per style, per budget tier.
Technical DNATechnical feasibility, load, moisture zone and durability rules.
Product application rulesWhich ALUMAX products the style applies to, and how.
Budget-tier logicHow Essential, Signature and Bespoke change construction — not identity.
M&E interface rulesSockets, switches, appliances and water points against the approved design.
Render and content rulesHow the style may be shown, so images match what is delivered.
Revision and approval controlWhat changed, who approved it, and which version is being built.

The Living Design Specification is ELS's internal working method — a maintained set of rules and documents, not a registered or patented system.

20+
Renovation trades considered
6
Product categories specified
3
Services
7
Step delivery process
What we stand for

Principles we
don't compromise

01

Think before building

The most expensive mistake is the one discovered after production or installation.

02

Match material to zone

Dry, semi-wet and wet areas need different material decisions.

03

Design for maintenance

Pipes, drains, hinges, runners, lighting drivers and tracks must remain accessible.

04

Record approvals

Major decisions must be confirmed in writing before production or site work starts.

05

Coordinate specialists

We don't need every trade in-house — we need every trade aligned to one approved scope and standard.

Local expertise

Designed for Sarawak conditions, not showroom photos.

Here, climate isn't a backdrop. Humidity, monsoon rain and heat drive material degradation, mould, swelling, warping and corrosion — so they shape the specification.

Risk

Humidity

Ventilation gaps, material zoning and anti-mould planning.

Risk

Heavy rain

Door/window drainage paths, sill detailing, exterior material choice.

Risk

Heat

Glass selection, window orientation and cabinet material stability.

Risk

Mould risk

Avoid sealed humid storage; plan airflow before production.

How we're built

Small team.
Strong system.

A focused studio with a clear way of working, working with ALUMAX for products and with the specialist trades you appoint.

01

Founder-led design

Design thinking, specification and coordination, led by the founder.

02

Partner trades

Selected specialist trades, coordinated to an approved scope and clear instructions.

03

Product ecosystem

ALUMAX is one of the supply-and-install channels in the ALUMAX ecosystem: it supplies and installs its defined product families — cabinets, accessories, office furniture and systems, doors and windows — when they suit the specification.

04

Coordination system

Trade matrix, coordination sheets, QC checks and handover documentation.

Who we work with

Homes & businesses
across Sarawak

We work with homeowners, families and business owners who'd rather get the decisions right before the money goes in.

Clients

HomeownersNew-house ownersRenovating familiesBungalow ownersShoplot ownersOffice clientsDevelopers / agentsCommercial clientsRental & serviced apartment owners

Property types

Terrace houseSemi-DBungalowShoplotOfficeCommercial showroomCondoServiced apartmentRental unit
Where we work

Based in Sibu, Sarawak. Sibu as standard; elsewhere in Sarawak by quotation, subject to schedule and capacity.

SibuKuchingBintuluMiriMukahKapit
Who is responsible for what
PartyResponsibility
ALUMAXALUMAX supplies and installs its defined product families when they suit the specification — it specifies products, works with selected manufacturing partners, reviews available production quality records and checks supplied products against the confirmed order, and manages delivery, installation and product warranty.
ELSDesign, specification and coordination across multiple products/trades.
Appointed tradesElectrical, plumbing, tiling, ceiling, waterproofing and specialist works. Independent specialist works are not included within ALUMAX's scope unless a separate contracting arrangement has been expressly established and approved for that category of work.
Let's get acquainted

Tell us what you're planning.

Design intent — subject to feasibility and site measurement; any variation is agreed with you before work continues.