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Before the proposal

How a proposal is actually developed.

One representative terrace kitchen, from the condition it was found in to the specification a contractor can price. Three layouts are tested and scored against the brief — and the two that are rejected are shown with the reasons, because that is the part a finished render can never argue.

1 · Read the room as it is

Before any design, the existing condition is recorded — including the parts nobody wants to look at.

The real existing condition — representative proposal-development study
001

The real existing condition

The room measured and photographed as found — not styled.

What is actually wrong — representative proposal-development study
002

What is actually wrong

Damage, damp and failure marked on the photograph itself.

Retain · repair · upgrade · replace — representative proposal-development study
003

Retain · repair · upgrade · replace

Not everything has to go. This decides what your money touches.

2 · Find the constraints

How you use the room, where water already is, and where the services already run — the facts a layout has to obey.

What you need the room to do — representative proposal-development study
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What you need the room to do

Cooking pattern, storage, who uses it and when.

Where the moisture is — representative proposal-development study
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Where the moisture is

Dry, semi-wet and wet zones decide the material, not taste.

Where the services already run — representative proposal-development study
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Where the services already run

Existing power, water and drainage — moving them is a cost.

3 · Test layouts, and reject some

Three layouts are drawn on the same measured shell and scored against the brief. Two are rejected in writing — the reasons are part of the proposal, not hidden.

Option A — representative proposal-development study
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Option A

Straight run.

Option B — representative proposal-development study
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Option B

L-shape.

Option C — representative proposal-development study
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Option C

Galley.

Why two were rejected — representative proposal-development study
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Why two were rejected

Eleven criteria, scored side by side — selection is not visual preference.

The layout that advances — representative proposal-development study
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The layout that advances

Resolved with real clearances, not just a shape.

4 · Resolve it into a specification

Materials by zone, appliances and storage, services coordinated — then the same room shown at each spec level, so the price difference is visible rather than described.

Material by wet and dry zone — representative proposal-development study
012

Material by wet and dry zone

The substrate follows the moisture map above.

Appliance and storage zoning — representative proposal-development study
013

Appliance and storage zoning

Decided before the cabinet drawing, not after.

Services coordinated — representative proposal-development study
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Services coordinated

Power, water and extraction against the chosen layout.

The approved palette — representative proposal-development study
015

The approved palette

Finishes fixed, so what is quoted is what is built.

The same room · Essential — representative proposal-development study
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The same room · Essential

The spec ladder shown on one room, so the difference is visible.

The same room · Signature — representative proposal-development study
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The same room · Signature

What changes when the specification steps up.

The same room · Bespoke — representative proposal-development study
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The same room · Bespoke

The upper end of the same decision, not a different room.

Elevation and specification — representative proposal-development study
019

Elevation and specification

The drawing a contractor can price against.

Final scope composition — representative proposal-development study
020

Final scope composition

What the scope is made of — where the work sits, package by package.

This sequence is a representative study, not a completed project: the room, dimensions and options are worked as a teaching example so the method is visible without exposing a client's home. On your project the same steps run against your measured room — and appliance models, service capacities and final clearances are verified before anything is produced.

How we work

Your renovation, presented as one clear plan

Before any work begins, ELS turns your choices into a single proposal you can read in five minutes — the design direction, your spaces, exactly what's included, an indicative investment, and one clear way to start.

What's in your proposal
01

Direction

The design language matched to your home and how you live.

02

See it

Concept studies in your direction — so it's not left to imagination.

03

Spaces & finishes

Your rooms, wall colour, ceiling and hardware, captured in one place.

04

What's included

The exact scope — what ELS coordinates and what ALUMAX supplies.

05

Investment

An indicative planning band from your brief — never a surprise.

06

Commit

One clear next step — a deposit reserves the project and starts the work.

Example proposal

This is how yours will read

A sample built from a real ELS style — your proposal is prepared from your own brief, with your spaces, renders and figures.

Example
Sample proposal

Warm Wood Modern

An example of how ELS turns your decisions into one clear plan — direction, spaces, scope and next steps.

01Direction

Warm Wood Modern

Warm, practical and contemporary.

Warm timber reads as calm rather than cold, which matters in a house that is lit for twelve hours of flat equatorial daylight. Because the palette sits in the middle of the tonal range, it hides the two things Sarawak homes actually show: fine dust on horizontal surfaces, and the slight colour shift every timber finish suffers near a west-facing window. It is the most forgiving of the ELS styles over a ten-year life.

Warm white and greigeRestrained charcoal accentsWarm greige stone
02See it
ELS concept study
ELS concept study
ELS concept study

Concept studies in your direction — reference for the look, not your final design.

03Spaces & finishes
Your spaces
  • Kitchen
  • Living / TV wall
  • Master wardrobe
04What's included
  • Lighting
  • Ventilation
  • Waterproofing
05Investment

Recommended tier: Signature

Indicative planning band, NOT a quotation. Your firm figure follows a site measurement and confirmed scope.

06Commit

50%

A deposit reserves your project

A 50% deposit confirms this direction and releases the full renders, working drawings, procurement and site works.

  1. DepositConfirms the direction — full renders + working drawings begin.
  2. ProcurementMaterials and specialist trades are scheduled to your plan.
  3. WorksCoordinated on site, with progress you can see.
  4. Sign-offYou review and approve as it completes.

After sign-off, the first 2 major changes are included; a variation-order fee of RM500 applies from the 3rd major change.

Ready to see yours?

Answer a few questions and ELS will prepare a proposal like this from your own brief.

How an ELS proposal works — your renovation as one clear plan