Commercial · Hero conversion

Warehouse Showroom

Turn a warehouse into a place that sells, without giving up the space that stores.

A warehouse that customers also visit — trade, building-material, furniture and appliance sellers.

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Concept study — not a photograph of a completed project. Scope and sequence are indicative and tuned per site.

The same warehouse converted — front sell zone, middle compare zone, back operate zone, the structure kept.

Typical starting point

Stock everywhere, but no route a customer can follow
No zone that actually converts a visit into an order
Customer and forklift sharing the same floor
Money spent on decoration, none on how the place operates

The spatial model

Zone the building by what each part earns.

Front — Sell

Entrance, hero display, consultation and checkout — the zone that converts.

Middle — Compare / Order

Sample walls, comparison, order desk — where a decision is made.

Back — Operate

Racking, replenishment, loading and customer pickup — kept clear of the sell zone.

Reorganise · the operation

The flows this conversion plans.

Customer flow

ArriveDiscoverExperienceCompareOrderPayCollect

Stock flow

ReceiveCheckStoreReplenishPickStageCollect / deliver

Staff flow

OfficeSalesStockInstallationReturns

Loading & pickup

Vehicle routeLoadingStagingCustomer collectionPedestrian separation

What ELS delivers

A coordinated brief a contractor can build to.

Retention audit — what stays, what's repaired, what's added
Front / middle / back zoning plan keyed to the actual structural grid
Customer, stock, staff and loading flow diagrams
Display, sample-wall, consultation and checkout layout
Lighting and ventilation strategy for a high-bay shell
CAPEX priority split and a phasing plan
The ALUMAX supply scope and the specialist-trade scope, drawn apart

Refocus · where the money goes

Every existing element gets a disposition.

KeepExisting element retained as-is.

RepairExisting element recovered, not replaced.

ModifyExisting element altered to suit the new use.

AddNew work, added where it earns its place.

DeferOptional — can wait for a later phase.

What we intentionally avoided

No full plaster ceiling — the high-bay volume is the asset, kept exposed and lit
No full-building air-conditioning — cooled only where customers dwell
No decorative cladding to the warehouse walls

The CAPEX-saving philosophy, made tangible.

Who owns what

Every line names its owner — no “we do everything”.

ALUMAX productELS specifiesELS coordinatesSpecialist trade

ELS specifies and coordinates. ALUMAX supplies and installs its products. Appointed specialist trades execute electrical, M&E, structural and statutory work — each labelled, each quoted by its owner.

How the build is sequenced & QC-gated

Design study

See this conversion worked all the way through.

SibuA building-material warehouse that customers can walk through A building-material supplier in Sibu sells to walk-in customers out of a working warehouse. The stock is all there — but there is no route a customer can follow, no zone that closes a sale, and a forklift crosses the same floor. This study keeps the shell and reorganises the operation.

Design here · supply at ALUMAX

You have seen the specification. Product supply happens at ALUMAX.

ELS designs, specifies and coordinates. ALUMAX manages product engineering, approved production, quality control, delivery, installation and product warranty — routed through FLYHOME by ZBOM for standardized cabinetry or selected specialist partners for made-to-spec. If you already hold an approved specification, go straight to supply.

Product supplyALUMAX Contract Prototype-to-scale project supply — developers, hotels, offices, institutions.Supply or drawings onlyALUMAX Trade Send drawings or BOQ — supply and drawing-to-production for the trade.

ALUMAX is a sibling property (alumax.pro). Prices and product ranges live there.

Warehouse Showroom

Send your floor plan and building photos. We'll scope the conversion.

Plan My Commercial Space