You choose how organised. Not which basket.
Asked to pick from a hundred inserts, anyone picks badly and slowly — and no two kitchens come out the same. So ELS does not hand you a hardware catalogue. You choose a storage tier, and the accessories are specified for you from the room, the budget and the style.
It is the same three tiers as the Product Specification Level, not a second ladder to learn — the Signature tier already promised better internal accessories; this is what that means.
Rentals, budget projects, and anyone who intends to upgrade later.
Price impact: Lowest entry price
Most homeowners. Storage becomes noticeably more practical without moving the price much.
Price impact: Low
The default recommendation — the tier where the improvement is immediately obvious in daily use.
Price impact: Moderate
Projects where every movement is optimised and the interior is part of the finish.
Price impact: Highest
Every part of the cabinet moves up together.
The industry upsells parts you cannot value — a hinge, a corner. ELS upsells the outcome and specifies the parts behind it. This is the cabinet ELS supplies and installs; plumbing, electrical, tiling and appliances are coordinated separately.
| Subsystem | Essential | Signature | Bespoke |
|---|---|---|---|
| Cabinet construction — dry zone | Standardized dry-zone board platform | Plywood or upgraded dry system | Project-configured premium construction |
| Cabinet construction — wet zone* | ACP or an appropriate wet-zone system | ACP or honeycomb as specified | Honeycomb or full aluminium where justified |
| Hardware | Standard soft-close | Premium soft-close hinges and runners | Full-extension runners and lift systems |
| Doors & handles | Standard Gola profile | Premium continuous profile | Integrated edge pull, concealed joints |
| Storage accessories | Adjustable shelves and dividers | Pull-outs and organisers | Boutique organisation throughout |
| Cabinet lighting* | None (ceiling light only) | Under-cabinet and shelf LED | Drawer, toe-kick and pantry LED |
| Corner | Dead corner | Magic corner | Premium articulated corner system |
| Pantry | Shelves | Internal pull-outs | Full-height pull-out larder |
| Wardrobe | Hanging and shelves | Daily dressing organisation | Boutique dressing fit-out |
| TV cabinet* | Cable routing | AV pull-out and cable management | Concealed AV rack and cooling |
| Laundry & utility | Shelves | Utility organisation | Complete utility fit-out |
| Serviceability* | Standard access | Easy servicing | Everything removable, no dismantling |
| Installation standard | Standard install | Laser-aligned, premium silicone | Shadow gaps, aluminium trims, invisible finishing |
- Cabinet construction — wet zone: Moisture zone chooses the substrate; the tier only changes refinement — two separate ladders, not one. Wet-zone suitability overrides the tier.
- Cabinet lighting: Cabinet-integrated only — ceiling circuits and switching are an electrical trade.
- TV cabinet: ELS supplies the joinery; the AV equipment and its power are separate.
- Serviceability: ELS's own standard — removable fillers, driver and LED access, service panels.
The same three tiers, read for each room.
A tier is not a fixed parts list — it is what the room is for at that level. That keeps one familiar structure across the whole project while the fit-out stays appropriate to the room.
| Room | Essential | Signature | Bespoke |
|---|---|---|---|
| Kitchen | Practical daily essentials | Cooking efficiency and organisation | Gourmet kitchen with premium storage |
| Wardrobe | Basic clothing storage | Daily dressing organisation | Boutique dressing experience |
| Pantry | Shelf storage | Organised groceries | Full inventory management |
| TV cabinet | Cable management | AV organisation | Smart media centre |
| Vanity | Basic storage | Cosmetic organisation | Luxury grooming station |
| Laundry | Cleaning essentials | Ironing and detergent organisation | Complete utility system |
Specified, not shopped for.
Pick your rooms and a tier — ELS specifies the fitted list, and it carries straight into your proposal.
The full reference catalogueKitchen
- Soft-close hinges
- Soft-close undermount runners
- Cutlery tray
- Under-sink organiser
- Adjustable shelves
- Waste bin pull-out (optional)
- Pull-out spice rack
- Pull-out bottle rack
- Corner carousel or corner pull-out
- Dish basket
- Under-sink pull-out
- Deep pantry drawer
- Drawer organisers
- Plate organiser
- Full-height pull-out larder
- Premium articulated corner system
- Lift systems
- Electric opening (optional)
- Pantry lighting
- Glass internal drawers
- Knife organiser
- Vacuum sealer drawer
- Hidden appliance garage
Wardrobe
- Hanging rail
- Adjustable shelves
- Drawer divider
- Trouser rod
- Pull-out trouser rack
- Pull-out shoe rack
- Jewellery tray
- Watch organiser
- Internal mirror
- Laundry basket
- Glass drawers
- Leather jewellery organiser
- Watch winder
- Pull-down hanging rail
- Sensor lighting
- Glass display shelves
- Velvet-lined inserts
Pantry
- Fixed shelves
- Internal pull-out pantry
- Adjustable baskets
- Full-height pull-out
- Internal drawers
- LED lighting
TV cabinet
- Cable grommets
- Cable tray
- AV pull-out tray
- Cable management
- Motorised TV lift
- Hidden cable raceways
- Acoustic storage
Vanity and laundry are specified at tier level; their itemised fit-out is confirmed on the approved brief. Accessories are described by what they do, not by brand — the equivalent hardware is selected by ELS and supplied by ALUMAX.
How it is specified on site.
| Cabinet | Essential | Signature | Bespoke |
|---|---|---|---|
| Sink cabinet | Cleaning shelf | Pull-out cleaning basket | Stainless steel pull-out with hidden detergent rack |
| Bottle cabinet | None | Two-tier bottle pull-out | Premium synchronised pull-out |
| Corner | Dead corner | Magic corner | Premium articulated corner system |
| Pantry | Shelves | Internal pull-out | Full-height pull-out larder |
| Drawers | Basic divider | Timber divider | Solid walnut organiser, knife block, plate organiser |
| Wardrobe | Hanging rail | Trouser rack, shoe rack | Pull-down rail, jewellery, watch, leather inserts |
One system. Two choices.
Offering thirty to fifty handle options is the standard mistake — it creates decision fatigue and inconsistent kitchens. The style sets the finish; you choose Essential or Bespoke.
| Style | Essential (included) | Bespoke upgrade |
|---|---|---|
| Warm Wood Modern | Matte black or dark bronze Gola | Matte black or dark bronze integrated edge pull |
| Muji Japandi | Minimal black Gola | Slim matte black edge pull |
| Cream Luxury | Champagne bronze Gola | Champagne bronze Gola with hidden lift systems and premium hardware |
| Simple Modern Minimalist | Matte black Gola | Matte black premium Gola — continuous profile, concealed joints |
| Scandinavian | Titanium grey Gola | Titanium grey integrated edge pull |
| Corporate & Commercial | Matte black Gola | Matte black integrated edge pull |
The finish is read off the project, not chosen by mood — if these are present, that is the finish.
- Oak or walnut timber
- Warm beige and cream
- Travertine or warm quartz
- Brass accents
- 3000K lighting
Default for: Cream Luxury
- Grey stone
- Concrete finishes
- Cooler whites
- Charcoal accents
- Stainless steel
Default for: Scandinavian
- Black aluminium windows
- Black-framed sliding doors
- Black appliances, sink or tap
- Black lighting
- Dark stone countertops
Default for: Warm Wood Modern · Muji Japandi · Simple Modern Minimalist · Corporate & Commercial
An engineering decision applied by the system, not a question put to you.
| Cabinet | Essential | Bespoke |
|---|---|---|
| Base cabinets | Horizontal Gola | Premium continuous Gola with concealed joints |
| Wall cabinets | Bottom Gola | Same profile with premium lift mechanisms |
| Tall light cabinets | Vertical Gola | Integrated aluminium edge pull |
| Heavy pantry pull-outs | Integrated aluminium edge pull — alwaysrule | Premium pull-out system with integrated edge pull |
The upgrade has to earn its price through ergonomics, detailing and hardware grade — not appearance alone.
| Component | Essential | Bespoke |
|---|---|---|
| Gola profile | Standard aluminium | Precision continuous aluminium profile |
| Lift system | Standard soft-close | Blum Aventos or equivalent premium |
| Hinges | Standard soft-close | Blum Clip Top Blumotion or equivalent |
| Drawer runners | Standard undermount | Premium undermount, full extension |
| Tall pantry | Standard pull-out | Premium pull-out with integrated edge pull |
- No exposed bar handles in the six core styles. Visible bar handles are reserved for industrial kitchens, commercial pantries and utility rooms.
- One continuous profile finish throughout. Do not mix matte black Gola with champagne bar handles, or titanium Gola with brushed aluminium pulls. The finish stays consistent.
- Ergonomics outrank visual consistency. If a heavy pantry pull-out needs an integrated edge pull, it gets one — even where the rest of the kitchen runs Gola. The visual difference is slight; the difference in use is not.